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Glow Stars
Profile Health & Local SEO

Stand out on Google Maps with a complete, up-to-date Business Profile

Google favors complete, current profiles in local search. Glow Stars scans your profile regularly, lists what’s missing in order of importance and, with Glow Stars AI, prepares concrete improvements every month.

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Glow Stars Profile Health screen with score, critical issues and suggestions

Checks that strengthen your profile.

Profile Health score

Description, categories, opening hours, photos, review replies and more in one score. See what’s missing at a glance.

Prioritized list

Issues are grouped as critical, suggestions and passed, so you tackle what has the biggest impact first.

Holiday hours

Reminds you to set special opening hours ahead of public holidays, so customers never find a closed door.

Downloadable analysis report

Download your profile analysis as a designed PDF to share with your team or your client.

Monthly local SEO with Glow Stars AI.

  1. 1

    Automatic monthly scan

    With the Glow Stars AI module on, your profile is rescanned every month and assessed for local SEO.

  2. 2

    Concrete suggestions

    You get ready-made suggestions for your business description, additional categories and holiday hours.

  3. 3

    You approve, it goes to Google

    Nothing changes without your approval. Approved suggestions are applied to your profile and summarized in a monthly report.

What is local SEO and why does it matter?

The map results Google shows for searches like “café near me” or “dentist in Camden” are where local businesses win the most customers. Ranking well there depends largely on how complete, accurate and active your Business Profile is.

The right primary and additional categories, a business description with relevant keywords, current hours, regular photos and answered reviews all tell Google your profile can be trusted.

What does Profile Health check?

Glow Stars scores your profile on the areas Google cares about:

  • Primary and additional categories
  • Length and content of your business description
  • Regular and holiday opening hours
  • Phone number and website
  • Number of photos and profile verification
  • Average rating, reply rate and reviews still waiting for a reply
  • How regularly you publish Google posts

Frequently asked questions.

Which plans include Profile Health?

Profile Health and the downloadable analysis report are included in every plan. Monthly local SEO improvements with Glow Stars AI are available on Growth and Agency.

Will Glow Stars change my profile without my approval?

No. Glow Stars AI only prepares suggestions, and you approve each change one by one. Nothing you haven’t approved is sent to Google.

Do you guarantee the top spot on Google Maps?

Nobody can guarantee Google rankings. Glow Stars helps you keep the profile signals Google takes into account complete and up to date.

How are category suggestions chosen?

Suggestions come only from Google’s official category list, picked from those that fit your primary category and services.

How often is my profile scanned?

You can rescan Profile Health whenever you like. With the Glow Stars AI module on, a scan also runs automatically every month.

Start making your Google profile shine today.

Try every feature of your plan free for 7 days. Setup takes 2 minutes.