How is the Profile Health score calculated?
Your profile’s score out of 100 and suggestions to improve it.
Profile Health scans your Google Business Profile regularly and scores it out of 100. For each check it shows where you stand and how to fix it.
What’s checked
- Length of your business description
- Primary and additional categories
- Opening hours and special hours
- Phone and website
- Number of photos
- Whether the profile is verified
- Reply rate and reviews waiting for a reply
- Average rating
- Time since your last Google post
Raising your score
Work through the suggestions. The quickest wins are usually completing your description, adding photos and replying to waiting reviews.
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