Reading your insights
What views, calls, directions and clicks mean.
The Insights page shows performance data from Google.
Metrics
- Views: how often your profile was seen on Google Search and Maps.
- Calls: taps on the phone number on your profile.
- Directions: people who asked for directions from your profile.
- Website clicks: people who went to your website.
- Search keywords: the words customers used to find you.
Why is there no data for today?
Google shares insights with a 2–3 day delay, so the last few days may look empty in the charts.
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